Hodge Podge is a local maker/etsy shop that hand crafts home gifts, jewelry, and pretty much anything else she can get her hands on.
I was approached to create the logo and business card for this little shop. When I thought of the term “hodge podge” I wanted the logo to represent the various materials these items would be crafted from. A large amount of the products are crocheted, so the main highlight of the logo had to be the little yarn balls.
Each package that is sent out to a customer accompanies unique wrapping crafted by the maker as well. To match this cohesive package I wanted the business card to be warm and inviting and act almost like a clothing tag to be tied to each package with care.
Hodge Podge’s branding is an artisanal patchwork of everything cozy and quaint.
Louise Kool & Galt
Louise Kool & Galt (LKG) is a local educational supply company that specializes in high quality products and a focus on all natural wood materials. While working there as the sole graphic designer for 3 years I had the opportunity to work on sales materials, 300+ page catalogues, social media content, among many other things.
They are the only distributor in Canada for their exclusive brand Community Playthings. Hand crafted in the US, these products range from furniture to play toys that are made from high quality hard wood and last through Canadas harshest elements. Here is a sample of two spreads for Community Playthings products and a mail out flyer.
Each year we produced a 300+ page catalogue. It was my job to ensure the products were displayed accurately, updating product images and info as well as occasionally taking product photos.
2013 Durham College Grad Show
In my second year of my Graphic Design program I was awarded the opportunity to design the concept and design solutions for the 2013 grad show for the third year design students.
Beyond Black and White was a look into creativity – conceptual ideas that begin and evolve “Beyond Black and White”.
I had taken sketches, which are the starting point of most designs and used that as the backdrop for the poster. This folded in half and was mailed to attendees as invites.
Herb Cottage Catalogue
I created this catalogue in my last year of my design program. I created the logo, trademark and small catalogue for this fictional company.
The Herb Cottage is a small nursery that specializes in heirloom herbs, succulents and small house plants. The brand treats their plants with care and love what they do. I incorporated hand drawn elements for an organic, crafted feel and used warm colours to remind you of the nostalgic peace you feel while getting away to the cottage.
The Herb Cottage is like the Sears catalogue but completely different.
Hello! Canada brings you the latest celebrity and royal news from around the world. I started out as a 14-week intern. After my internship had finished I became a freelance designer for the magazine. I was given the job to design back of book pages such as beauty and fashion. I was also responsible for placing high-res images, colour correcting and crediting photography.
When designing the spreads I was given a block of photos, from those I had to choose the selects, have them approved by the editor and start the layout. The challenge was to fit everything the writers wanted to include. Having worked here I learned a lot about layout design where I could pass this on to my next adventure at LKG.